Jane Ong
BUSINESS
BRAND STRATEGY
BRAND IDENTITY
PROJECT GOAL
The primary goal of this project was to develop a cohesive and impactful personal brand strategy for Jane Ong, a mindset and energetics business coach. Jane presented with two distinct potential art directions: a light, airy "pastel galaxy" theme and a grounded, empowering "fiery red" theme. The objective was to delve deep into Jane's brand essence, clarify her core values, understand her ideal client, and establish a clear brand positioning to determine the most authentic and effective visual direction. Ultimately, the aim was to create a brand identity that truly reflected Jane's passion, leadership, and mission, while resonating with her target audience.
DESIGN DECISION
Through an in-depth brand strategy workshop, it was decided that the "fiery red" direction best captured Jane's powerful and transformative approach. The design incorporated elements that reflected her core archetypes: The Magician, symbolizing her ability to guide clients through transformative journeys, and The Explorer, representing her support in helping clients embrace their authentic selves. Jane's Chinese heritage was honored through Chinese brush strokes in her wordmark logo, while mystical elements like sacred geometry were integrated into her lettermark, social media posts, and website banners. The color palette, featuring crimson red, obsidian black, and alchemy honey gold, was carefully chosen to evoke the dark divine feminine spirit, redefining the femme fatale with a sense of empowerment and depth.
The Result
The final branding successfully translated Jane's unique vibe into a visually compelling identity. By immersing in the Magician archetype, a spiritually inclined design was achieved, capturing the essence of transformation and empowerment. The integration of her cultural roots and mystical elements created a distinctive and memorable brand. The chosen color palette and design elements effectively communicated Jane's grounded yet powerful presence, creating a strong visual foundation for her online presence, including her Instagram styling and website art direction. The project showcased the ability to adapt to a client's specific needs and translate their vision into a cohesive and impactful brand experience.
★★★★★
“ It was really liberating to not be forced into what the industry says I should do as she guided me to what is actually aligned for me. ”
“Before working with Alyani, I didn’t have a consistent look and feel on my Instagram and website. My audience was probably as confused as I was about how I was showing up. Working with Alyani, she even dived into my values and the impact I want to make. Her heartfelt effort really made me feel like she cares for my business. It was really liberating to not be forced into what the industry says I should do as she guided me to what is actually aligned for me. I am really grateful for that!”
Jane Ong Business Alignment Coach