Which Bohemian Archetype Are You?
Are you a Nouveau, Folkloric, Beat, Zen, Dandy, or Fairy Bohemian?
Your brand is a reflection of your very essence. If you’ve always sensed that you’re a bit of an outsider, someone who thrives on non-conformity, then the Bohemian tribe might be your vibe. This article represents my perspective on the diverse Bohemian types, inspired by the book “Bohemian Manifesto” authored by Laren Stover and Paul Himmelein. If you’re curious about the origins of Bohemian, I highly recommend diving into this book. As you read on, you’ll discover which archetype resonates most with your brand, and you’ll uncover those hidden gems that make you stand out from the crowd. You might even feel that you identify with multiple types, like the Zen Fairy, where your dominant primary archetype is the Zen and your secondary is the Fairy.
📌Pin it! Save it for later.
THE BOHEMIAN
Ideology
Free spirits, pioneers, changemakers, truth seekers, wanderlusts, digital nomads, conscious entrepreneurs. In general, the bohemian is the explorer archetype. the old bohemians were more in the shadow side This quote used by Apple….
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them; disagree with them; glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”
1. Nouveau Bohemian
🥀🎨🖼 🎬🎭 Romantic . Enneagram 4: The Artist . Brand Archetype: The Lover . Zodiac: Leo, Taurus, Libra, Pisces
You’re a Nouveau Bohemian. You’re all about that boho lifestyle, but with a hefty dose of glam and cash. You’ve got the classic free spirit vibe, but you’re not afraid to drop serious cash on the finer things. We’re talking about custom everything — from your artist-painted pad to your exclusive invites. Think luxe fabrics, statement art, and parties that would make Gatsby blush. Your parties are legendary. No stuffy soirées here. It’s all about wild art, killer music, and people who don’t play by the rules. But it’s not all champagne and caviar. You’re about making a difference too. Maybe you’re jet-setting to support your favorite causes, or maybe you’re an artist at heart, trading city life for weekends in the countryside. Either way, you’re living life on your own terms, and you’re doing it in style.
Core Values
Individuality, Creativity, Philanthropy
Aesthetic
Glam, Cottage core, Tomato Girl, Whimsical, Romantic, Artistic, Dreamy
Personal Brand Inspiration
Artist & Art Retreat: The Cottage Fairy, Mimimoo Illustration, Art Circus, Uptrek.
Wedding Planner & Floristry: Ceci New York, Green Wedding Shoes, Pocketful of Dreams, Cultivated by Christin, Flowering Minds Education.
Fashion: Anthropologie, Temperley London.
Brand Style Inspiration
2. Folkloric Bohemian
🚙⛺🚊🗿✈️🌏⛵️ Nomad . Wanderlust . Enneagram 7: The Enthusiast . Brand Archetype: The Explorer . Zodiac: Sagittarius, Cancer, Gemini
You’re a Folkloric Bohemian. You’re a free spirit, a modern-day wanderer. Part hippie, part dreamer, you’re all about chasing sunsets and finding your tribe. Music is your soul, whether you’re strumming a guitar or creating your own melodies. Home is wherever you park your van or crash on a friend’s couch. You’re disconnected, yet deeply connected to the world around you. From crafting with your hands to sharing stories by the campfire, you’re a Renaissance person with a bohemian heart. You’re raising the next generation of free spirits, teaching them to live off the land and appreciate the simple things. Your family is your crew, and your adventures are your legacy.
Core Values
Independence, Adventure, Heritage
Aesthetic
Tribal, Cultural, Eclectic, Festival, Bright
Personal Brand Inspiration
Nomad Lifestyle & Travel Photography: The Vanabond Tales, Remote Rebellion, The Nomadic Network, Be Unsettled, All About Wanderlust, Travel with Adrien, Haylsa & Kyle, Adriana Maria.
Home Decor & Fashion: The Jungalow, Justina Blakeney, Farm Rio.
Wellness: Dr. Rosalesmeza, Sacred Ancestry, Nomad Haven.
Artist: Emma J Shipley, Catalina Estrada, Karina Jambrak.
Hospitality: Bar Palladio Jaipur, Riad Lovers.
Musician: Daniela Riojas.
Brand Style Inspiration
3. Beat Bohemian
🗣️📢🎶💃🕺🌊🏄 Rebel . Enneagram 8: The Challenger . Brand Archetype: The Outlaw . Zodiac: Aquarius, Scorpio, Aries, Gemini
You’re a Beat Bohemian. You’re not your stuff. Materialism? Nah, not your thing. You’re all about self-expression, whether it’s through words, art, or just being your wild self. Poetry, yoga, Zen — you mix it all up. Sometimes you’re deep, sometimes you’re downright crazy. You’re always on the move, chasing adventures and ignoring the rules. Think spontaneous road trips, questionable art, and relationships that are anything but ordinary. You’re the kind of person who finds inspiration in everything and everyone, and you’re not afraid to share your unique vision with the world.
Core Values
Justice, Self-Expression, Impact
Aesthetic
Avant-Garde, Bold, Modernism, Abstract
Personal Brand Inspiration
Business Coach & Community: Chris Do, F Being Humble, Miranda J Mitchell, Creative Cultivate, Dan Koe, Lightwarrior.io.
Financial Coach: Amanda Holden, Delyanne the Money Coach, Her First 100k.
Musician: Flavor Trip
Relationship Healing: Aurika Valan, Embodied Awakening Academy, Sacred Sons.
Surf Lifestyle: Salt Gypsy, Sustain Surf.
Retail: Awe Inspired, GFDA.
